Challenge
Following the merger of several hospital systems into a single healthcare network, the organization faced significant challenges managing their digital assets. Their sole existing DAM system was outdated, unsupported, and focused solely on photography management. The system was managed by a single photographer who was the only person who truly understood how it worked.
Key challenges included:
- Multiple repositories of assets spread across different storage locations
- Limited understanding of DAM capabilities and potential
- No existing DAM strategy or program
- Need to support brand consistency across the merged organization
- Limited expertise in digital asset management best practices
Solution
AVP was engaged to help the healthcare network select a new DAM solution that would better serve their expanded organization. Given the client’s limited experience with enterprise DAM systems, our approach focused heavily on education and guidance throughout the process.
Our methodology included:
- Educational sessions to help stakeholders understand DAM capabilities and possibilities
- Training sessions with the DAM manager on fundamental concepts like metadata
- Stakeholder interviews to understand current workflows and pain points
- Development of requirements based on actual user needs rather than existing limitations
- Guidance on system evaluation and selection
Unique Aspects
This project required a different approach than typical DAM selections due to the client’s limited experience. AVP needed to:
- Start from basic principles and build understanding
- Help the client identify what was possible with modern DAM solutions
- Create requirements from scratch rather than building on existing knowledge
- Balance immediate needs with future growth potential
- Provide additional training and support throughout the process
Results
Through AVP’s guidance, the healthcare network was able to:
- Develop a clear understanding of their DAM needs and possibilities
- Select a powerful system that exceeded their initial expectations
- Create a foundation for future growth and expansion
- Begin building a proper DAM program
The selected solution provided sophisticated automation capabilities that will help the organization manage their assets more effectively while requiring minimal technical expertise. The client was particularly impressed during the final vendor demonstrations, seeing possibilities they hadn’t previously imagined.
The project demonstrated how proper guidance and education can help organizations move from basic asset management to implementing sophisticated DAM solutions that can grow with their needs. The client expressed great satisfaction with the selection process and outcome, particularly appreciating AVP’s educational approach and patience in helping them understand the full potential of modern DAM solutions.
