Finding the Right DAM AI Tools: AVP’s Human-Centered Evaluation Framework

Henry Stewart DAM Webinars 2022

Watch the webinar with a searchable transcript and embedded closed captions here.

Download the AVP Framework for AI Tool Evaluation Criteria here.

AI holds the promise of enriching your DAM program, but with so many options in the market, how do you find, test, and integrate the right tools and services for your needs? In this webinar, AVP will share our AI evaluation framework for testing commercial and open-source AI tools that meet your organization’s unique needs. Using our human-centered approach, we will equip you with the ability to:

• Understand your users and use cases for AI-enriched metadata
• Identify and prioritize areas where AI can help most
• Select candidate technologies

DAM AI holds the promise of enriching your digital asset management program. But with so many options in the market, how do you find, test, and implement the right tools and services for your needs? Born from our research and development efforts, AVP has developed a comprehensive approach to helping organizations answer that question and successfully achieve their AI implementation goals.

AVP strives to connect people with data, taking a human-centered, pragmatic, and real-world approach to AI DAM tools to help create meaningful metadata and enhanced search and discovery of assets.

The Power of AI for DAM

How can DAM AI be leveraged? Some applications include:

• Generating new metadata for existing collections, making it easier to locate and repurpose existing assets
• Automating tasks like content type and dead-air detection in media files to make them easier to navigate and use
• Enhancing discovery and navigation of assets in the digital asset management system
• Removing personally identifiable information from digital assets to eliminate the risk of exposure
• Detecting copyrighted content to maintain legal compliance

DAM AI for digital asset management can create greater efficiencies and possibilities if done thoughtfully and correctly. AVP’s approach to technology evaluation and selection ensures your organization implements the right tools for the job. 

Human-Centered Design for DAM AI

AVP approaches human-centered design as a problem-solving process grounded in empathy and iteration. This focus on empathy helps us create solutions that solve pain points, improve performance, and create real value and impact for system users. The results lead to an organization’s fulfillment of goals, objectives, and mission. 

Empathize, Define, Ideate, Prototype, Test

We follow a four-step process to ensure AVP’s solution reflects your needs:

• Empathize: Identify user needs, motivations, and technical constraints.
• Define: Document testable problem statements and define success.
• Ideate: Brainstorm possible solutions and weigh the benefits and risks of DAM AI for the users.
• Prototype: Develop ground truth data and run them through candidate solutions.
• Test: Measure the results of testing against set evaluation criteria.

When combined with AVP’s activation services, the application of DAM AI can transform your digital asset management program for all key stakeholders.

Learn About AI for DAM From AVP’s Experts

Integrating AI solutions into your DAM system is in everyone’s best interest, ensuring your media asset management removes inefficiencies and improves detection capabilities.

In this webinar, AVP will share our DAM AI evaluation framework for testing commercial and open-source AI tools that meet your organization’s unique needs. Using our human-centered approach, we will equip you with the ability to:

• Understand your users and use cases for AI-enriched metadata.
• Identify and prioritize areas where AI can be most helpful.
• Select candidate technologies based on use cases and priorities.
• Develop a strategy for quantitative and qualitative evaluation of technologies tailored to your needs.
• Evaluate technologies through the lens of functional fit and bias risk.

Watch the webinar to find out why AVP is the right digital asset management consultant for you. Contact us to discover how we can enhance your program. 

Speakers: Shawn Averkamp, AVP Senior Consultant; Jason Ulsh, AVP Consultant; Kara Van Malssen, AVP Partner and Managing Director for Consulting.