Article
AVP’s Digital Asset Management for Museums & Cultural Heritage
21 January 2022
AVP is an information innovation firm.
We bring a cross-disciplinary team of experts to help organizations transform how they protect, manage, and use data and digital assets. AVP’s expert team has over 15 years of experience designing holistic, user-based solutions to protect and deliver cultural heritage content to key audiences. We work alongside you to create impactful digital asset management solutions tailored to your organization and empower you to grow and sustain them.
AVP Digital Asset Management Services Map for Museums & Cultural Heritage
Plan
- Digital Asset Management Strategy
- Roadmapping
- Resource Planning & Advocacy
Launch
- Implementation Planning
- System Configuration
- Digital Asset Security
- User Testing
Pilot
- UX Research & Design
- Machine Learning/AI
- MVP Development
Breakthrough Workshops
- Lightning Decision Jam
- Creating a Guiding Vision
- Data Selection & Prioritization
- Search, Browse, and Discovery
Build
- Custom Software Solutions
- Workflow Automation
Connect
- Data Migration
- System Integration
Key
- Plan
- Select
- Launch
- Build
- Pilot
- Connect

Who We Work With
We have been honored to partner with some amazing museums and cultural heritage organizations:
- Smithsonian Institution
- Museum of Modern Art (MoMA)
- Library of Congress
- National Museum of American History
- National Gallery of Art
- The Frick Collection
- John F. Kennedy Presidential Library Foundation (Library & Museum)
- United Nations
- United States Holocaust Memorial Museum
- Wisconsin Veterans Museum
- Rock and Roll Hall of Fame
- Country Music Hall of fame
- The Huntington
Each client had distinct goals and objectives and a unique mix of people, assets, budgets, systems, policies, and workflows. AVP’s cross-disciplinary team of digital asset management experts helped chart a path to success and deliver impactful results using a combination of the following services:
- AVPPlan to define a path toward successful outcomes through effective and sustainable asset management
- AVPSelect to narrow down which technologies best fit client requirements, use cases, and budget
- AVPActivate to launch, build, grow and expand an organization’s digital asset management program
- AVPExplore to prototype, test, and deploy different concepts to bring your ideas to life
Smithsonian Institution: Preserving the Nation’s Past, Preparing for the Future
AVP has had the pleasure of working with the Smithsonian Institution on a few occasions to deliver:
- A comprehensive look at the current state of preservation operations
- Analyzed risks and gaps
- Top challenges and corresponding recommendations
- Policy improvements to support digital preservation
Our deliverable included eight overarching phases to ensure the Smithsonian’s valuable digital content persists far into the future.
What Our Clients Are Saying
“They are highly knowledgeable, are experienced working with museums and cultural institutions, extremely professional and focused.”
National Museum Client
“What sets your team apart is the way you combine top subject matter expertise with great listening and communication skills.”
Public University Client
“I most appreciated the initiative, flexibility, as well as the creativity they were willing to provide during this process…I was most impressed by the high quality of customer service provided.”
Private University Client
“…People were pleasantly surprised about the clarity of the report and presentation, particularly on a topic that is historically dry and goes over people’s heads.”
National Museum Client
“Highly intelligent, professional approach to assessing our needs and very reliable timetable, budget adherence and super deliverables.”
National Museum Client
“They have a strong work ethic and are very responsive to customer needs.”
National Museum Client

Put Your Digital Assets to Work
Ready to put your digital assets to work?
AVP’s approach to digital asset management encompasses digital preservation, digital collection management, DAM, and MAM to maximize the value of these assets to the organization and its internal and external users.
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